At the Japan Fruit and Vegetables Export Promotion Council, their operations focus on the exportation of Japanese fruit and vegetables and processed foods. They also gather and distribute information about the exportation process, support their registered members and work towards the increased expansion of Japanese exports. When fulfilling the responsibilities described, the Japan Fruit and Vegetables Export Promotion Council uses a “Japan-grown Fruit” label to represent the Council. This branding label, which was issued by the Ministry of Agriculture, Forestry and Fisheries, is used across the board for affairs relating to the export of Japan-grown fruit and vegetables. The Council received authorization from the Ministry to use the label on October 19, 2015.